ride like royalty

No, this is not about Pippas ass...

It is a Finnish ad from 1939 for the Nokia King tire. Yes, Nokia was around already in the 1930's. Here is a rough translation.

"A Royal vehicle this is - my bicycle... 

No wonder, since it is fitted with Nokia King tires. They are especially tough, as they are constructed with an elastic layer beneath the strong and durable tread. Thus the King tire has a 'Royal lifetime'. The King tire turns your bike into a Royal vehicle...   

The most expensive (!) domestic bicycle tire

Ride like Royalty, choose the Nokia King tire for your bicycle"

See more Nokia bicycle tire ads here.